Looking to use artificial intelligence (AI) for your search engine optimization (SEO) strategy? Good news – you’re in the right place. Here, we’ll explore the best AI tools available — both paid and free – and provide actionable tips on how to use AI for SEO in 2025.

Related: Does your site appear in Google AI Overviews? Try our free AI Overview checker to find out!

What are AI SEO tools?

AI SEO tools are digital platforms and software that harness AI and large language models (LLMs) to help you perform various SEO tasks. Those tasks could range from broad SEO audits to specific A/B tests.